ART AND THE HEART
A photography workshop by Dan O'Day and Samm Blake

blog: art and the heart . a journal

WHAT IS IT ALL ABOUT?
Late one afternoon in a land far far away (Tokyo), two photographers sat, sipping sake, discussing all things worldly and photography related. It soon become clear that these two like-minded explorers/photographers had a lot to offer each other and shortly came to the conclusion, a lot to offer others. They discussed how amazing it would be to hold a photography workshop together that would combine the things in life, art and business they are most passionate about.

Many bottles of sake, a couple of months of planning, lots of miles travelled and many late night skype sessions later, “Art and the Heart - A Photography Workshop by Dan O’Day and Samm Blake” is born.

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We are basically the boy and girl version of one another. Its a little freaky at times, we even have similar handwriting (although Dan’s is a little neater). The best part of this connection is that we have become great friends that love, value and are inspired by many of the same things in this life.

We work really well as a team... we inspire, push and challenge each other.

We want this workshop to be about just that. Inspiring, pushing and challenging other photographers/creative’s to create both the photography work and business they wish and strive for.

Over 3 days, we will be discussing your role as an artist, extending creative boundaries, uncovering creative blocks, how to stay inspired and, importantly, how to define your own style. It will be a time to help you find your voice as a photographer and give you the tools to create a photography business that will ultimately give you much happiness and freedom.

We will discuss the importance of storytelling in photography so you are able to create great images that are ultimately a collaboration between you and your clients.

We will also be covering the following topics;

- Workflow - from booking a client to order fulfillment
- Client communication - setting client expectations – securing and keeping the clients you love
- Photographing / Interacting with your clients - Methods/Technique (for couples & wedding)
- Post processing your images to find a creative process that defines your style
- Strategic blogging - how to have a clear voice and attract the clients you want
- Marketing yourself - branding, getting your work published
- Pricing for portraits and weddings, creating a business plan
- Finding your own artistic style, being true to yourself as an artist
- Exercising Foresight (in pre and post production)
- Alternative Inspiration
- Getting "that" shot - pro-active vs re-active
- Self motivation - Shooting personal work - staying inspired
- Exercising sensitivity
- Making personal projects work for your business
- The harmony between the Art and Domestic photography market
- Holding a gallery show and gallery representation- the how's, why's, do's and don’ts.

SOUTHERN HIGHLANDS . 8th - 10th OCTOBER 2012

Registration opening Tuesday 1st May 2012
- join our mailing list to be the first to be notified

WHERE: an AMAZING location in the Southern Highlands, New South Wales, Australia

We will announce exact location once you have registered. As a rough guide, its 23km from Bowral and 26km from Moss Vale (so its best to find accommodation in either of these two towns).

WHEN: 8th -10th October 2012, 10am - 6pm each day.

INVESTMENT: The 3 day workshop is $1900 AUD.


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A 50% retainer is due at the time of booking in order to reserve your spot.

The remainder is due four weeks before the workshop.


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A light breakfast and a scrumptious lunch will be provided on all 3 days.

We are planning on having a little get together on the Sunday late afternoon, to meet and greet, to drink some drinks and nibble on some food. this is optional to come, but we would love to see you there before we kick off first thing Monday morning.

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Art and the Heart is AIPP CPD accredited. AIPP members will receive 50 points for attending the workshop.